Related News: Oops! When social media goes wrong

One new article link has been added to our Related News page. CNN published an article titled Oops! When social media goes wrong.

On Twitter, even the best intentions can lead to disastrous results.

That’s what happened to the NFL’s New England Patriots this week, when the football team’s attempt to reward their followers on Twitter turned into a social media manager’s worst nightmare.

It all began Thursday morning, when the Patriots tweeted they were celebrating reaching 1 million followers by thanking fans with “custom digital Pats jerseys.”

Source: CNN