Related News: Facebook raises fears with ad tracking

One new article link has been added to our Related News page. CNN published an article titled Facebook raises fears with ad tracking.

The emails and other identifying information are made anonymous and collected into groups of people who saw an ad and people who did not. Datalogix compiles a report for Facebook and its advertisers to measure which creative approaches and demographic targeting persuade people to buy specific products offline.

Facebook said it is paying Datalogix for the data-matching. So far, the two companies have measured 45 campaigns and in 70 per cent of cases, for every dollar a marketer spent on Facebook it earned an additional $3 in incremental sales, Mr Smallwood said.

Source: CNN