Related News: Facebook to Track Users Across Devices to Study Shopping Habits

One new article link has been added to our Related News page. Bloomberg published an article titled Facebook to Track Users Across Devices to Study Shopping Habits.

Facebook Inc. will let advertisers know where a promotion was first viewed and when it led to a purchase by tracking users between their electronic devices, a tool that may reignite privacy concerns.

Marketers will be able to see the number of users that clicked on an ad, whether they used a smartphone, tablet or desktop computer, and which device was used to buy a product, Menlo Park, California-based Facebook said in a blog post today.

Source: Bloomberg

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