One new article link has been added to our Related News page. The Week published an article titled Acxiom Corp: The ‘faceless organization that knows everything about you’.
“If you are an American adult,” says Singer, “the odds are that it knows things like your age, race, sex, weight, height, marital status, education level, politics, buying habits, household health worries, vacation dreams — and on and on.” It does more than collect that information, though. It uses it to pigeonhole people into one of 70 very specific socioeconomic clusters in an attempt to predict how they’ll act, what they’ll buy, and how companies can persuade them to buy their products. It gathers its data trove from public records, surveys you’ve filled out, your online behavior, and other disparate sources of information, then sells it to banks, retailers, and other buyers.
Source: The Week